Visual Concepts Archive

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Video Game Ad of the Day: ClayFighter


ClayFighter is a middle-of-the-road fighting game whose visual presentation was far more remarkable than its gameplay on release.

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Video Game Ad of the Day: ESPN NFL 2K5

Scary to think that it’s been 7 years since NFL games peaked.

Once upon a time, the NFL awarded licenses to any video game publisher who wanted them. There was a large market for video game football, and they wanted their share. Eventually, it came down to just EA’s Madden and Sega’s NFL 2K series. Typically EA would win the sales war, Sega would get better reviews, so Sega decided to do something different – release all of their new season sports games for $US20. While it resulted in a sales explosion for an awesome game, the NFL felt it cheapened the league’s image, so they approached EA with the offer of an exclusive license. Since then, the lack of competition has treated us to seven years of half-assed video game football.

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Video Game Ad of the Day: ClayFighter

Ah, the days of mocking your competitors.

ClayFighter was a fighting game developed by Visual Concepts and published by Interplay. The game used clay figures and stop motion animation instead of sprites, but the gameplay underlying the fancy graphics was far from good. In spite of this, the series continued for another three iterations.

Search for Clayfighter on eBay